THE SPIRIT OF DUBAI
ABOUT THE BRAND
SPIRIT OF DUBAI is a niche Arab luxury brand, a subsidiary of the Nabeel Perfumes group of companies, a pioneer in the perfume industry.
The creator and master perfumer of Spirit of Dubai is Asghar Adam Ali (Al Attar).
The Nabeel Perfumes group of companies is a powerful, world-renowned group of companies and an award-winning perfume house. This company was born from the dream of one man, Asghar Adam Ali (Al Attar), master perfumer and creator of the SPIRIT OF DUBAI brand. Nabeelf was founded in 1969 as a result of his strong desire, passion, and dedication to luxury perfumery.
Asghar Adam Ali (Al Attar), renowned master perfumer, has created 15 fragrances for the SPIRIT OF DUBAI brand. The first eight form a niche collection, known as the "first generation," whose concept, presentation, and scent each represent a different attribute of the city of Dubai, from its rolling beaches to its towering skyscrapers, to its reputation as a playground for the rich and famous.
An inspiration. A celebration. A tribute. Nabeel Perfumes is writing a new chapter in its history and proudly presents its line of luxury fragrances called THE SPIRIT OF DUBAI. Inspired by "Dubai," a city that encompasses a wide variety of landscapes, captivating the contrasts of ancient tradition and the luxuries of a cosmopolitan society.
The new Spirit of Dubai fragrance, created in 2022 (ROEYA, the ninth in the "first generation" collection), is inspired by the future of Dubai, unlike the other eight fragrances, which were inspired by the country's existing beauty.
THE SPIRIT OF DUBAI PERFUMES
Welcome to Dubai, an oasis of unimaginable luxury. From dizzying skyscrapers to bustling souks, the city offers sights and sounds never seen or heard before. Dubai is an immersive experience.
THE SPIRIT OF DUBAI is based on traditional techniques perfected over more than 100 years, bringing the scents of Arabia to the world.
THE MISSION OF THE SPIRIT OF DUBAI is to be part of the sights, sounds, and scents of Dubai. To evoke feelings of nostalgia and belonging. To keep ancient traditions and techniques alive. To become synonymous with Dubai.
SPIRIT OF DUBAI BRAND STORY
The exclusive SPIRIT OF DUBAI fragrance range was launched at the Dubai Mall on January 2, 2015. The fragrances have been praised worldwide for successfully offering the world a sensory adventure in Dubai. The blend of high-quality natural materials creates a long-lasting and memorable fragrance that will leave a lasting impression.
The collection's innovative and detailed packaging has also been praised. Each fragrance is presented in an elegant bottle adorned with embellishments that highlight its inspirational element, with a high-quality jewel-like cap.
